Multifamily lead management systems rely too heavily on manual input. They ask leasing agents to create guest cards manually and decide which ones are leads and which aren’t.
ILM Lead Manager not only creates guest cards, it uses unique data and analytics to prioritize leads, removing manual tasks and focusing agents on follow-up.
Time is precious, and leasing agents must use theirs wisely. But deciding which leads are the most important is not as easy as it sounds.
ILM uses prescriptive analytics to make lead prioritization easy, ranking prospects more precisely than ever before based on your community’s business needs and the likelihood of conversion.
Different multifamily properties have different needs at different times, and that can have a profound impact on the way communities prioritize lead follow-up activities.
ILM Lead Manager uses its unique leasing performance data and prescriptive analytics to identify the follow-up tasks that will have the greatest impact on performance.