July 5, 2016
Multifamily Housing

4 Tips to Skyrocket Marketing Effectiveness at Your Community [Infographic]

When looking at your marketing strategy and the effectiveness of your advertising, it’s important to consider what works best for leasing conversions. While there may be some..

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August 10, 2015
Multifamily Housing

Is Supply Growth Finally Changing Multifamily Performance Benchmarking?

I read with great interest a report from Axiometrics recently on a surge in June of both total and multi-family residential permits. Residential permits jumped 30% while..

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November 6, 2014
Multifamily Housing

Three Ways to Keep Score on Multifamily Performance

Winter is approaching.  Football games have already started to take place with that familiar chill in the air.  Picture yourself in the stadium.  There are seconds remaining on..

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October 9, 2014
Multifamily Housing

Why Multifamily Needs a RevPAR Equivalent

It’s conference season: that time of the year when one is never far from the next get-together of multifamily executives, operators and suppliers.  A common theme of this fall’s..

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August 11, 2014
Multifamily Housing

Let’s not Confuse Performance Benchmarking and Business Intelligence

There’s a lot of talk about both benchmarking and Business Intelligence in today’s multifamily industry. The nature of this talk is interesting – not least because it tends to..

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July 23, 2014
Multifamily Housing

Lease Renewals - Don't be a Blind Manager!

Four blind men went to the zoo and visited the elephant. One blind man touched its side and said, “The elephant is like a wall.” The next blind man touched its trunk and said,..

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