It’s summer. It’s downtown Atlanta. It’s hot and it’s raining. That can only mean one thing – time to APARTMENTALIZE at this year’s NAA Education Conference! This year’s event is already off to..
The author and humorist Douglas Adams once wrote, “We are stuck with technology when what we really want is just stuff that works.” Technology guides us in almost everything we..
If you’ve come across this article, you’re likely one of the many multifamily professionals trying to find better, faster ways to get new potential renters through your door -..
1. You're Using a Lead Management Platform Marketing and leasing effectiveness can only be successfully measured if a lead-tracking tool is in place. The more resourcefully you..
What is Call Scoring? As it relates to the multifamily industry, call scoring is a performance aids that consists of a live, third party agent who scores 100% of incoming and..
Call scoring has fast become the tool that multifamily executives are searching for when considering lead management platforms. It’s no secret why. Call scoring data can easily..
The industry is moving away from gut-driven decisions and is relying more heavily on data to guide them. Sounds logical, but when it comes to determining how well your leasing..