Lead management, lead scoring, lead conversion – where does one even start to make sense of it all? With new advertising channels emerging daily combined with evolving prospect search trends,..
Psychologists may argue about how much an individual's personality can change over time, but there's no debate that apartment companies can and often need to alter their pricing..
It’s my privilege to be here in Huntington Beach, CA with the cream of multifamily marketing for this year’s Apartment Internet Marketing (AIM) Conference. The event's offering..
Millennials are getting all the attention. Often ignored to this point has been their younger sibling—the aspiring, involved, and more technologically mature child. And most..
SPOILER ALERT: The overwhelming majority of renters today are relying on the Internet when searching for their next home. When prospective renters see a community they like, then..
The author and humorist Douglas Adams once wrote, “We are stuck with technology when what we really want is just stuff that works.” Technology guides us in almost everything we..
Phone calls, emails, leasing tours, resident interactions...these are just a few of the things taking place in a leasing office on any given day. Leasing teams are the definition..