June 6, 2017
Multifamily Housing

NAA Education Conference Preview: Five Archetypes of Apartment Pricing

Psychologists may argue about how much an individual's personality can change over time, but there's no debate that apartment companies can and often need to alter their pricing..

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May 10, 2017
Multifamily Housing

LIVE  from AIM: Performance, the Fifth “P” of Marketing

It’s my privilege to be here in Huntington Beach, CA with the cream of multifamily marketing for this year’s Apartment Internet Marketing (AIM) Conference. The event's offering..

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February 20, 2017
Multifamily Housing

Renting to Generation Z: What Multifamily Pros Needs to Know

Millennials are getting all the attention. Often ignored to this point has been their younger sibling—the aspiring, involved, and more technologically mature child. And most..

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December 30, 2016
Multifamily Housing

Apartment Marketing: How To Use Email to Win More Residents

SPOILER ALERT: The overwhelming majority of renters today are relying on the Internet when searching for their next home. When prospective renters see a community they like, then..

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December 21, 2016
Multifamily Housing

The 5 Must Have Features In A Lead Management Platform

The author and humorist Douglas Adams once wrote, “We are stuck with technology when what we really want is just stuff that works.” Technology guides us in almost everything we..

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December 15, 2016
Multifamily Housing

5 Techniques To Empower Your Leasing Teams in 2017

Phone calls, emails, leasing tours, resident interactions...these are just a few of the things taking place in a leasing office on any given day. Leasing teams are the definition..

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